Product Placement (Preference)
Five, five-point Likert-type statements are used to measure a person's attitude about branded products being used in movies as props with the emphasis being on the degree to which placeme
View ArticleTV Programming (Need For Government Regulation)
The extent to which a person believes that there is a need for government regulation of programming (including commercials) aimed at children is measured by nine, five-point Likert-type items.
View ArticleAttitude Toward General Business Ethics
The scale is composed of four, five-point Likert-type items that measure the degree to which a person believes in following the law and practicing business with high integrity.
View ArticleAttitude Toward Gambling (Negative Beliefs)
A five-item, four-point Likert-like scale is used to measure a person's agreement about the negative effects of legalized casino-gambling in his/her city.
View ArticleAttitude Toward Gambling (Positive Beliefs)
A nine-item, four-point Likert-like scale is used to measure a person's agreement about the positive benefits of legalized casino-gambling in his/her city.
View ArticleIntention to Use the Lawyer
The scale measures a person's inclination to use the services of a particular lawyer, e.g., meet with the lawyer, recommend him/her. It makes most since to use this scale when respondents
View ArticleAttitude Toward the Ban
How much a person disagrees with a particular ban is measured with three, nine-point items. Along with instructions that can be created for use with the scale, the items are flexible for use
View ArticleSupport for Lowering the Minimum Drinking Age
The scale has three, seven-point items that measure a person’s willingness to engage in behaviors that support the lowering of the minimum age to legally consumer alcoholic drinks.
View ArticleLiberalism (Political)
The degree to which a person votes for liberal political candidates as well as not believing in absolute right and wrong is measured with four Likert-type items.
View ArticleRequest for Legal Help
With three, seven-point Likert-type items, the scale measures the extent to which a person contacted some people or an organization that has legal expertise and may help with a complaint against a
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